Background of cooperation
In line with its digital transformation strategic goals, Minsheng Bank took the lead in enhancing its correlation analysis and application capabilities by building foundational graph capabilities and a unified knowledge graph platform. Since 2019, Minsheng Bank has been introducing distributed graph databases to establish graph storage and computation capabilities for large-scale datasets.
After market research and referencing standards such as 'Graph Database Whitepaper' and 'Graph Database Benchmark Capability Testing,' considering factors like basic operational capabilities of graph databases, graph model management capabilities, distributed capabilities, and permission management capabilities, Minsheng Bank ultimately chose to introduce Galaxybase, a self-controllable distributed graph database.
Customer Benefits
Innovative construction of a '1+N' knowledge graph system, bridging data silos
By establishing a bank-wide unified knowledge graph application platform, nearly billions of internal and external data have been interconnected to create comprehensive enterprise graphs. This enables centralized management of scenario graphs for various business lines and knowledge reuse
Targeting new pain points in business risk control, building a multi-dimensional defense line
In risk control scenarios, leveraging the associated graphs to achieve a clear view of enterprise customers, efficiently identifying individual relationship risks, group fraud risks, enhancing automated risk identification capabilities, and improving risk analysis efficiency for business personnel. Additionally, constructing transaction graphs ensures end-to-end security compliance for fund transactions, with risk response times reaching milliseconds, enabling real-time multidimensional risk control and reducing asset losses
Empowering marketing recommendations, exploring the potential value of key customer groups
In marketing scenarios, leveraging customer relationship networks for mining potential customers, enhancing fund collection and return capabilities. Statistically, the success rate of marketing to these customer segments is over six times higher than unrelated customers