Influence Marketing

The solution based on the Galaxybase graph platform can integrate user network metrics, differentiate between fan quantity and fan quality, calculate users' actual influence scores, reach potential interested audiences based on fans' interest tags, and segment marketing according to the user-product bipartite graph. This meets various needs of merchants for precise and diversified selection of Key Opinion Leaders (KOLs) based on actual influence indicators or fan profiles.

Details of the consulting program
Business Challenges
To stand out in the age of information overload, brands need to precisely deliver products and brand messages to target audiences through Key Opinion Leaders (KOLs). Traditional approaches only consider individual static metrics like user fan count, interaction data, content data when calculating.
Large social network groups make it challenging to define and segment real users from potential ones, hindering precise targeting strategies. Difficulty in defining users accurately
Large social network groups make it challenging to define and segment real users from potential ones, hindering precise targeting strategies.
Existing methods struggle to evaluate KOL/KOC rankings accurately due to factors like 'zombie' fans and fake interactions. Evaluation challenges for KOL/KOC marketing effectiveness
Existing methods struggle to evaluate KOL/KOC rankings accurately due to factors like 'zombie' fans and fake interactions.
Traditional platforms lack segmentation marketing functions based on audience interest tags, making it difficult to produce tailored marketing content for diverse user profiles. Content production challenges
Traditional platforms lack segmentation marketing functions based on audience interest tags, making it difficult to produce tailored marketing content for diverse user profiles.
Solution Introduction
Using multi-dimensional labels from brands and KOLs, the Galaxybase graph database constructs a brand knowledge graph to match brands and KOLs based on labels.It efficiently discovers KOLs with high coverage of brand audiences, facilitates precise KOL influencer marketing through deep association queries, and builds a global social relationship graph based on social network relationships. Leveraging graph algorithms like community discovery and PageRank, it identifies similar profile social groups and key opinion leaders within these communities.
方案介绍-创邻科技
Solution Value
In-depth consumer insights for precise content delivery
By creating interest graphs, social graphs, industry graphs, etc., the solution can deeply analyze user segmentation and their causal relationships, enabling precise product/brand positioning and effective content delivery for event operations and platform marketing.
Precise identification of KOLs and quantification of KOL value
Utilizing multi-dimensional KOL/KOC profiles, the solution quantifies social influence across different fields, quickly identifying KOLs/KOCs aligned with brand tone. AI algorithms and big data platforms facilitate fan community analysis and N-degree propagation analysis, maximizing social marketing effectiveness.
Create Link is the first domestic commercial graph database supplier with fully independent intellectual property rights, dedicated to providing world-class graph database products and graph intelligence services.
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